The “after the credit” scene has become the new thing for comic books. I believe this was started with Iron Man but I could be wrong. If it wasn’t started there, you can be damn sure than Marvel popularized it.
After credit scenes are typically used to either get fans talking or hint at the plot of a possible sequel or both. Marvel used theirs in a way to bridge the different movies in anticipation for the Avengers movie. Green Lantern used one to hint at a sequel. And just recently, the Amazing Spider-Man had its own after credit scene.
Unfortunately, not all studios are using these after credit scenes to their fullest. You can definitely see this when comparing two of the summer’s biggest movies: The Amazing Spider-Man and The Avengers.
After the jump (due to spoilers), a comparison of the two end of credit scenes. One movie got it all wrong while the other movie nailed it.
The Good: The Avengers
– The Avengers after credit scene showed us the Chitauri leader talking to some dude on a throne about their failure in taking the Cosmic Cube from Earth. He mentioned trying to take over Earth would be tempting Death itself. The dude on the throne stands up, turns around, and grins.
And every single person who has read a Marvel comic knew EXACTLY who it was. They didn’t have to say his name, they didn’t even have to do a full on shot of the guy. We saw the helmet, we saw the grin, we saw the chin, and we caught the reference to Death. Three words popped in our head:
Thanos. Oh. Shit.
For the non comic book nerds? They could simply a) hear the nerd next to them squeal “oh fuck Thanos!” b) asked someone else in the theater, or c) googled “purple dude with big chin in Avengers” and it would have popped up.
|Thanos is a BEAST.|
The teaser did its job. It teased at the possibility of Thanos appearing in the MCU which got people excited and talking about Thanos. Searches for Thanos exploded on Google. The “Infinity Gauntlet” comic books from back in the day sudddenly started selling huge. People were generally excited and intrigued about Thanos and where he could possibly fit in this movie universe. Is he the villain of Avengers 2? Does this mean we will be seeing Guardians of the Galaxy (answer… yes). Is he the villain of Thor 2? Are they saving him for Avengers 3? Is he going to get the Infinity Gauntlet and Gems from Odin’s vault?
So many questions with no answers… but people are talking about a particular character and all the side characters that could appear because of Thanos. People are STILL talking about Thanos on the internet.
On the other hand…
The Fail: The Amazing Spider-Man
TAS ended with Connors in a cell, lighting strikes, and some dude appears in the shadows. They are talking about “the boy” and what he knows about his father. Connors is like “leave him alone” and then lighting strikes again and the dude is gone.
That is it. We getting nothing but a glimpse at a shadow.
The internet went straight to it being Osborn as that makes the most sense. It was all just a pure guess though as we were given absolutely no evidence to make any sort of good, hard guess.
Oh, and then the studio turns around and says it wasn’t Osborn. Da fuck?
So now, the internet goes and just starts throwing out names. Mysterio? Electro? Osborn still? Is Connors talking to himself? Frankly, nobody has any fucking clue. We are just guessing.
And with nothing to hang our hats on… the discussion ends. I had a friend or two ask me who the shadowy dude was. All I could say was, “not really sure.” And the discussion ends. With The Avengers? I said, “Thanos!!!!” They would ask who he was. I would try to explain. They would go to wiki and look him up. The Avengers teaser prompted discussion. The Spider-Man teaser prompted nothing. Why wonder how a Mysterio movie will work if we don’t know if it is Mysterio? Why speculate about an Osborn movie if we don’t know anything? Sure, the teaser got people talking… for a little bit. But with nothing to really talk about past the “who is it?”… what is the point?
The teaser did nothing but say, “there will be a sequel.” But we already knew that. This was a huge opportunity blown by Sony. They tried to tease and they were TOO secretive. So instead of people talking about Green Goblin.. Spider-Man just got buried under The Dark Knight Rises news.